Dave Valliere is an accomplished executive and board leader with a track record of driving growth, aligning teams, and fostering high-performance cultures.

Dave was the CEO of Velir Studios, a 250-person digital experience consultancy, for over 10 years. He guided the firm’s strategic direction, leading both organic and inorganic growth strategies - including transforming the firm from a technology implementer into a full-service digital agency, its 2020 sale to Stella Point Capital, and 2023 acquisition of Brooklyn Data Company.

The combined firm serves 150+ global clients - from Fortune 500s to leading nonprofits - helping them harness data to accelerate digital transformation, deepen audience engagement, and create AI-enabled experiences.

Before being named CEO, Dave was Velir’s Chief Operating Officer, where he was responsible for designing a scalable organization focused on exceptional delivery. In this role, he envisioned the operational and financial systems to provide actionable insights into the performance of the business, and shaped its go-to-market model.

Dave also served on the Board of Directors, leading governance, company performance reviews, and growth strategy discussions.

Charles Spellman is an experienced management, operations, and digital transformation consultant, with nearly 20 years of experience assisting leaders in driving lasting change. Combining backgrounds in technology and data with strong collaboration and change management skillset, Charles delivers a unified theory of change to organizations struggling with operational bottlenecks that are hindering growth and profitability.

Charles played multiple roles at the executive level for Velir for the past 15 years, including leading and growing the technical analyst team, managing a portfolio of clients in the Client Services team, and playing a critical role as lead strategist in the Strategy team. Throughout this time, Charles worked with leaders across Velir to build and grow the core operational processes that set the foundation for growth - including revenue recognition and forecasting, to resourcing, development workflow, estimation, project management, and more.

Prior to Velir, Charles was a management consultant with Sapient.

Adam Ribaudo is a data and analytics leader with 15 years of experience transforming customer data into actionable insights and strategic outcomes. He has guided product and marketing teams in deploying effective tools and processes that drive measurable performance.

Prior to Form & Function, Adam was a Vice President at Velir where he built the firm's data practice from the ground up, nurturing it into a key revenue-contributing division. Leading as both VP of Data Activation and later VP of Behavioral Analytics, he guided the strategy and implementation of advanced analytics solutions—including CDPs and cloud data warehouses—to help clients activate their data for measurable growth.

Prior to Velir, Adam founded and ran for over 5 years, the consultancy Noise to Signal. As principal, he specialized in rapidly integrating into diverse client environments, working with executive leadership to rationalize complex data ecosystems and design bespoke systems that accelerated marketing and product efforts.

Keith Hopper has over 25 years of experience in Strategy, Product and Consulting and has been a part of growing five professional services organizations, including the Digital Services team at NPR, where we built the Product, Editorial and Design functions. Leveraging his deep expertise in human-centered strategy and learning system design, Keith has taught Product Innovation at Harvard Business School, Olin College of Engineering, and on LinkedIn Learning, where more than 100,000 people have taken his course. He's also won awards for his innovative learning systems and was voted Boston's best Mentor by local startup founders.